We invest in processes that drive results for your products

25+

Domains
6+

Years
120+

Clients
185+

Projects

A UI/UX Agency based in Mumbai, India.

We are a process-driven UI UX Design Studio Agency with an innate ability to build valuable digital products with in-depth research, functional design, and smart technology. Partnering with start-ups, scaleups, and established brands, we find a sweet spot between the user needs and their business goals.

Chaos is our raw material & problem solving is in our DNA. We believe that complex product challenges are half solved just by asking the right questions. With every product we build, we are looking to achieve the unconscious delight by focusing on the only target–THE USER.

With evolving being our second nature, everyday we challenge our clients, our partners, and one another. The digital world, the people & the market are never settling, so why should we?

We want to set trends. We want to shape the industry for our clients & our designers. We are looking to always move, FORWARD!

Vision

With focus on digital products, we want to be the Trusted Creative Partner in the startup ecosystem and achieve quality at scale.

Mission

Build a team of creative problem solvers who think of digital product design more holistically.

Our Values

We design to Simplify complex user experiences

Organized

If chaos is our raw material, organization is where we feel Zen. You will witness this from the start till the end of the journey with us.

Entrepreneurial

We thrive to learn & unlearn from our past, focus on the present while improving our future. We believe investing in time is gold.

Humble

We show up to work with creative minds, strategic thinking, technical wisdom and humble hearts.

Genuine

We are committed to providing a welcoming and inclusive environment to all – our employees and clients.

Our Leadership

Focused on delivering quality, agility, and speed startups need.

Devina Coutinho

Co-Founder, CEO

Looking to be consulted by an IIT Bombay graduate & an ex-UX Designer at Adobe Systems? Meet Devina. Post graduation in Product Design from Symbiosis Institute of Design and completing masters at Interaction Design from IDC, IIT Bombay, Devina began her work journey at Google where she developed & evolved various products around News. She then moved on to Adobe Systems where she worked as UX Designer on Dreamweaver for 4 years. She is one of many responsible experts to enhance a code editor that thousands of developers across the world use, in a way that makes designs easier to code. As an independent UX Expert, she then consulted multiple startups like Craftsvilla, Timesaverz, Parentlane, Stitchwood, & many more, as their first and only UX designer, until DesignCoz was born.

Offline

Devina was the first woman to be elected as the IIT Bombay Alumni Secretary in Bangalore for 2 years. During college, she was the Department Placement Coordinator and was actively involved in organising various events and conferences throughout the years. She finds sanity in travelling, exploring different cultures, tailoring clothes, experiencing cuisines and reading.

Althea Coutinho

Co-Founder, COO

Althea has graduated in Communication Design from Symbiosis Institute of Design and worked with Tap to Learn, an Y-combinator funded startup for 2 years. While she was pursuing her education, she independently designed multiple apps in the education and entertainment domain. Among them was a series of 15 fully-functional & movie trivia apps that covered around 1000 Hollywood films. She also has worked with various organizations including IIT Bombay, conducting extensive user research and testing for various innovative digital products that she was developing.

Offline

Althea was the Football Vice-Captain of Maharashtra, a 6th-grade pianist from Trinity College of Music and loves doing arduous things that not many enjoy – like running ultra-long marathons. She’s an extrovert with several introverted hobbies like reading and photography and spending hours listening to podcasts and audiobooks.