Gone are the days when you and your favourite co-worker sipped a cup of tea, went for a quick stroll or simply played a round of Solitaire before the boss stepped into the office. Now that we’ve all been so used to the “WFH” routine & with remote teams coming into...
Biases are implicit! In design, they can creep into the product without anyone’s conscious intentions. While your actual design output might be biased (we could actually write a whole other article on just that ;), biases can creep into some parts of the design...
Designing digital products is not one person’s job (& we’ve elaborated that for you here) Each division requires a very different skill set. While one part demands you to visualize a design, another role is expected to follow a strict design system. While you know...
Multiple miscommunicated brains can cost you an effective product! And that’s what will happen if you don’t practise product ownership as a designer. As many internal/external teams are working on one product, they may or may not have a common thread of communication....
In this fast-paced digital world, time is of the essence & getting products shipped on time is the need of the hour. With deadlines and never-ending iterations, managing work around the clock is a challenge for most designers and not matching timelines can create...
There comes a time in every Design Team's journey where they’re up against a wall - everyone needs to block some time, put pen to paper, and thrash out the problem. The energy of problem solving together, people thinking aloud (those mini world-wars...) and...
Designing the user experience of a product is a multidisciplinary field. Creating a well-designed product is an endeavor that requires analytical thinking to obtain a deep understanding of what people need, product knowledge to know how the product should be packaged...
If you are a UX/UI Designer, you’ve probably got away with using dummy text in your prototype. We don’t blame you coz Lorem Ipsum is just too tempting & always supports a good design. However, that good design is not a great Go-Live design, which puzzles up the...
Working with leading start-ups up close has been a truly rewarding journey for us. From an idea stage to launch, we get a chance to observe & drive insights about how founders think, their team management tactics & how innovations happen with each...
Designers deal with abstraction daily! The design arena has never been an absolute field. One can’t be judgemental about design solutions, what works for you may not work for the end user. It’s never about right or wrong, rather it’s if the design solution “Will...
We've burnt our hands too! We've designed & redesigned, and there still have been continual edits from the client's end. While this happens for a host of reasons, one pattern we’ve identified is that designers don’t have enough clarity on a client’s core...
UX Design is a team sport at heart, much like Football! Surely we are not wearing a Team Jersey and passing the ball, but the ground rules are just the same. To win, you need to perform as a team with a positive mindset, excellent strategy, coordination &...
Client Meetings - A mini horror story! The foundational element of the entire service industry, Client Meetings, can surely terrify some and be a cakewalk for others. Especially for junior designers, they can feel intimidated to speak their mind to clients {we can...
The UX phase of a project makes you dig for competitor references- & it can be a struggle Not because the screens are unusual or difficult to find- although that is what we initially think - but because the method of looking for them is inefficient. It is easy...